Accessible Web Development Services

17 User Testing

User testing (or usability testing) involves watching typical customers attempt to complete realistic tasks on your website, application or product. By having us conduct user testing you'll be able to:

  • Increase sales & conversion rates
  • Maximize customer satisfaction
  • Improve brand loyalty

We run user testing on all types of products, to include websites, prototypes, Blackberry, iPhone/iPad & Android apps, intranets, applications and games.

Why Accessible Printing for user testing?

Accessible Printing is a leading user experience agency and we've conducted many user testing projects over the years. On average, we run user testing sessions every single working day of the year.

Our user testing deliverables are highly tangible and recommendation-driven, ensuring our clients gain measurable improvements. These include:

  • 50% increase in sales and 70% reduction in customer service issues
  • 44% conversion improvement and a 168% uplift in leads
  • 70% year-on-year increase in training course bookings
  • 80% increase in hotel 'look-to-book' conversions for hotel chains

Our user testing moderators are expertly trained to ask questions and elicit thoughts in a non-biased and neutral manner, ensuring 100% accurate results and recommendations.

The user testing usually takes place in one of our purpose-built usability labs, complete with microphones, cameras and eye tracking. Using state-of-the-art software we're able to capture what users are doing on-screen, together with audio commentary and a video of them. We strongly advise you watch the user testing live - it's truly an eye-opening experience.

We also have a mobile usability lab allowing us to run user testing sessions anywhere in the Canada and the world, with live viewing always available.

What you'll get from user testing

User testing is truly an eye-opening experience for you. Deliverables from the user testing include:

  • Robust recommendations for site improvements
  • Against every single finding from the user testing, we'll provide detailed and prioritized recommendations. We often provide a range of different options and create mock-ups to demonstrate the solution.

  • Action plan for making changes
  • We'll run a workshop with you to discuss implementing our recommendations, brainstorming solutions together. The workshop refines our user testing recommendations around your precise needs allowing you to develop a plan-of-action for implementing changes.

  • Live viewing of user testing sessions
  • It truly is eye-opening seeing your users attempt to use your website, application or product. Live viewing of user testing can unify internal teams (you can't argue with what your customers do!) and provides you with incredible insights into customer needs.

  • Increased usability knowledge
  • Knowledge sharing is at the core of everything we do. Through a close, collaborative approach we make sure that you learn as much as you can from our expertise throughout the user testing process.

  • Videos of user testing sessions
  • We'll provide you with full session videos of the user testing as well as highlights clips of the key happenings.

User testing process at a glance

The user testing process usually includes the following 5 key stages:

  1. Planning
  2. We will work very closely with you to thoroughly plan the user testing sessions around your business objectives. We'll precisely define the research objectives, scenarios and who we're going to recruit for the user testing.

  3. Recruitment
  4. We usually recruit 6-15 participants and work with specialist recruiters that can basically find us any type of person for the user testing, no matter how obscure. We can also recruit disabled users, as part of our accessibility testing offering.

  5. Facilitating sessions
  6. We will facilitate the 1-on-1 user testing sessions with participants always thinking aloud. Our moderators are expertly trained to ask questions and elicit thoughts in a non-biased and neutral manner.

  7. Expert analysis
  8. Immediately after the user testing sessions, we'll review all the findings. We'll discuss all the issues and brainstorm a large number of possible solutions.

  9. Recommendation-focused reporting
  10. We usually deliver a report, presentation and workshop, with all deliverables being highly recommendation-driven, easy-to-understand and tangible. How we report back to you depends on what we're testing and your requirements.

Timescales & pricing for user testing

A user testing project typically lasts for 2-5 weeks, depending on the scope. The pricing also depends on the scope - please get in touch so we can talk through your user testing requirements to enable us to provide you with a quote.

Other user testing services

Accessible Web Development Services
Accessibility Testing Customer Experience Strategy & Planning Eye Tracking Focus Group Research Front-end Build Information Architecture (IA) Insights & User Research Interaction Design & User Interface Design International User Testing Mobile & Tablet User Testing (Blackberry, iPhone & iPad, etc.) Persona Creation Remote User Testing Testing & Evaluation Usability Website Evaluation User Experience Design User Interviews & Contextual Enquiry User Testing Web Accessibility Evaluation
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