Accessible Web Development Services

14 Usability Website Evaluation

Our expert usability website evaluation:

  • Offers specific recommendations for increasing the usability of your website
  • Provides a thorough analysis of your website's usability strengths and weaknesses
  • Allows comparisons with competitor sites
  • Is cost effective and relatively quick to implement

We can also conduct user testing, whereby we recruit people from your target audience and have them complete common tasks on your website.

Deliverables from usability website evaluation

  • Written report
  • The usability website evaluation report is very much recommendation led. For each highlighted issue, clear recommendations are provided for how to remedy it and improve the site's usability. Recommendations are defined as high, medium and low priority, as appropriate.

    The usability website evaluation report also highlights the positive usability aspects of the site, in order to ensure you don't remove these! It's written in layman's terms and is presented with a number of screenshots from the site. You can download a brief extract from a sample report.

Presentation of usability website evaluation

Once the usability website evaluation report is completed, Accessible Printing will make a short presentation of the main findings to you. This executive summary is an ideal opportunity for website stakeholders to learn more about the website and its usability.

Methodology for the usability website evaluation

The expert usability website evaluation is carried out by Accessible Printing’s highly skilled in-house usability specialists. It's a comprehensive usability framework for any website and can specifically address the following areas, telling you how to:

  • Persuasiveness & cross-selling
  • Ensure the site and individual pages persuade site visitors to do what you want them to do (make a purchase, contact you etc.)

  • Navigation & ease of information retrieval
  • Maximize the ease with which site visitors can find both the information they require and the content you want them to access

  • Page layout & calls-to-action
  • Make sure there are enough calls-to-actions and that they're appropriate and noticeable

  • Removing obstacles
  • Make it as easy as possible for people to do what they - and more importantly you - want them to do

  • Content, marketing & brand
  • Ensure that the site's content engages and persuades users and that the site's USPs are communicated clearly and effectively

  • Search
  • Enhance the design and performance of the site's search engine so users can find what they want with ease

  • Checkout process
  • Eliminate likely dropout points and optimize the intuitiveness of the checkout process

Competitor analysis

Accessible Printing can also carry out a top-level analysis of competing sites, as part of the usability website evaluation. The competitor analysis is an ideal opportunity to identify strengths and weaknesses of competitor’s sites. This will provide you with:

  • New ideas for improving the effectiveness of your website
  • An idea of what you should avoid doing, both now and in the future
Accessible Web Development Services
Accessibility Testing Customer Experience Strategy & Planning Eye Tracking Focus Group Research Front-end Build Information Architecture (IA) Insights & User Research Interaction Design & User Interface Design International User Testing Mobile & Tablet User Testing (Blackberry, iPhone & iPad, etc.) Persona Creation Remote User Testing Testing & Evaluation Usability Website Evaluation User Experience Design User Interviews & Contextual Enquiry User Testing Web Accessibility Evaluation
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