Accessible Web Development Services

7 Insights & User Research

We get inside the minds of your customers to develop truly user-centered strategies. Our in-depth user research forms the foundation of delivering successful digital products, and our expertise in this area is what sets us apart from the rest.

Benefits of insights & user research

Our insights and user research service delivers knowledge of your competition, your markets, your brand execution and most importantly, your customers. We garner user research from across Canada, USA, Europe and the rest of the world.

We always:

  • Understand what your customers want, what they need, how they behave and their attitudes and expectations of your industry, business and brand
  • Establish the differences across markets and customer types, and how you can adapt your customer experience appropriately in support of your brand development

Deep, meaningful and properly established user research gained from your customers and target audiences is integral to a successful customer experience strategy and great, hardworking user experience design.

Tools & techniques for insights & user research

We have a selection of refined tools and techniques that we use to deliver our user research, including:

Accessible Web Development Services
Accessibility Testing Customer Experience Strategy & Planning Eye Tracking Focus Group Research Front-end Build Information Architecture (IA) Insights & User Research Interaction Design & User Interface Design International User Testing Mobile & Tablet User Testing (Blackberry, iPhone & iPad, etc.) Persona Creation Remote User Testing Testing & Evaluation Usability Website Evaluation User Experience Design User Interviews & Contextual Enquiry User Testing Web Accessibility Evaluation
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